Mickey is one lucky guy. Created by animator Walt Disney in 1928, this irrepressible mouse caught a ride on a multimedia juggernaut (film, TV, publishing, music, merchandising and theme parks) that rocketed him into a global stratosphere of recognition, money and influence. Plus, he lives in Disneyland, the ‘Happiest Place on Earth,’ an ‘imagineered’ hyper-reality where the streets are always clean, employees – called ‘cast members’ – are always upbeat and there are parades every day.
Sure, every ride seems to end in a gift store, prices are sky-high and there are grumblings that management could do more about affordable housing and health insurance for employees – but even determined grouches should find reason to grin. For the more than 14 million kids, grandparents, honeymooners and international tourists who visit every year, Disneyland Resort remains a magical experience.
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