Lappland

Lappland is Europe’s last true wilderness. With a grand mountain range, endless forest and countless pristine lakes as your playground, it’s your chance to be a true explorer. Its great swathes of virgin land are dotted with reindeer – this is Sami country still, and your chance to delve into the reindeer herders’ centuries-old way of life.

Travelling in the far north of Sweden can draw you into an unusual rhythm. The long, lonely stretches between towns are often completely deserted apart from the ever-present reindeer, often found wandering down the roads. Extreme natural phenomena are at their strongest here – in summer you’ll be travelling under the perpetual light of the midnight sun; in winter, under the haunting wraiths that are the northern lights. During the colder months, Lappland is a different country: a white wilderness traversed by huskies and snowmobiles, and punctuated with colourful Sami winter markets.

Explore Lappland

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Latest Stories from Lappland

Top attractions

These are our favorite local haunts, touristy spots, and hidden gems throughout Lappland.

Top experiences

Whether it’s a guided tour of a historic landmark, private tasting of local delicacies, or an off-road adventure — explore the best experiences in Lappland.