The tiny town of Javier Rojo Gómez is more commonly called by the name of the point 2km south, Punta Allen. The village, which is truly the end of the road, exudes a laid-back ambience reminiscent of the Belizean cays. There’s also a healthy reef 400m from shore that offers snorkelers and divers wonderful sights.To get here you have to enter the incredible Sian Ka'an Biosphere Reserve, a vast tract of mangrove swamp, lagoon, beaches and jungle that supports a variety of endemic species, including the elusive jaguar.
The village is known primarily for its catch-and-release bonefishing; tarpon and snook are very popular sportfish as well. Cooperatives in town offer fishing trips, dolphin-watching outings and snorkeling expeditions.
Hurricane Gilbert nearly destroyed the town in 1988, and there was some damage and a lot of wind-scrubbed palms after Hurricane Dean. But Punta Allen is still standing.