Jūrmala Beach


Jūrmala's ribbon of white sand stretches for 24km. The sand is hard-packed and ideal for walking – or packing into sand sculptures or castles – and the water is calm and shallow. Note, however, that even in August the winds can be brisk and you may be disheartened to see people wearing parkas. Unlike some beach resorts, most of the sand is open for you and your towel. The smattering of cafes have a few loungers you can use.

Lonely Planet's must-see attractions

Nearby Jūrmala attractions

1. Art Rezidence ‘Inner Light’

0.22 MILES

Local Russian artist Vitaliy Yermolayev runs this studio out of his home and dabbles with a secret recipe for glow-in-the-dark paint by creating portraits…

2. Jūrmala City Museum

0.43 MILES

This well-funded museum features a cool permanent exhibit detailing Jūrmala’s colourful history as the go-to resort town in the former USSR. One popular…

3. Vaivari Sanatorium


On the main road 5km west of Majori, this gaudy beachfront Soviet-era sanatorium resembles a giant, beached cruise ship that’s been mothballed since the…

4. Jūrmala Open Air Museum


Before the clothing of choice in Jūrmala was the bikini (with or without a parka), the peninsula was home to fishing people who eked out a living through…

5. Kalnciema Kvartāls

10.54 MILES

A lovingly restored courtyard with several vintage wooden buildings is home to creative cafes, shops and restaurants. It's also home to a fantastic…

6. Laube's House

10.89 MILES

A rare example of an all-wood art nouveau building, this 1909 four-storey apartment house was built as worker housing. Now renovated for the better-heeled…

7. Žanis Lipke Memorial

11.08 MILES

There is hardly a place in Latvia that can tell such a poignant and optimistic story as this quietly stunning memorial. Žanis Lipke saved over 50 Jews…

8. Lizard Spring

11.15 MILES

The area’s spring water is perfectly potable and supposedly quite healthy. Try filling your water bottle at the Lizard, a stone sculpture at the mouth of…