Jūrmala (pronounced yoor-muh-lah) is a long string of townships with Prussian-style villas, each unique in shape and decor. Even during the height of communism, Jūrmala was always a place to 'sea' and be seen. These days, on summer weekends, vehicles clog the roads when jetsetters and day-tripping Rīgans flock to the resort town for some serious fun in the sun.
Jūrmala’s 32km strip of land consists of 14 townships. If you don’t have a car or bicycle, you’ll want to head straight to the heart of the action – the townships of Majori and Dzintari. A 1km-long pedestrian street, Jomas iela, connects these two districts and is considered to be Jūrmala’s main drag, with loads of tourist-centric venues. Unlike many European resort towns, most of Jūrmala’s restaurants and hotels are several blocks away from the beach, which keeps the seashore (somewhat) pristine.
These are our favorite local haunts, touristy spots, and hidden gems throughout Jūrmala.
Whether it’s a guided tour of a historic landmark, private tasting of local delicacies, or an off-road adventure — explore the best experiences in Jūrmala.