Welcome to Jūrmala


Jūrmala’s 32km strip of land consists of 14 townships. If you don’t have a car or bicycle, you’ll want to head straight to the heart of the action – the townships of Majori and Dzintari. A 1km-long pedestrian street, Jomas iela, connects these two districts and is considered to be Jūrmala’s main drag, with loads of tourist-centric venues. Unlike many European resort towns, most of Jūrmala’s restaurants and hotels are several blocks away from the beach, which keeps the seashore (somewhat) pristine.


Top experiences in Jūrmala

Amazing hotels and hostels

We've pre-picked the best hotels, hostels and bed and breakfasts to make your stay as enjoyable as possible.

Jūrmala activities

$171.94 Day Trips & Excursions

Riga to Jurmala, Kemeri Park: Private Baltic Coast Day Tour

ItineraryThis is a typical itinerary for this productStop At: Jurmala open-air museum, Jurmala, Riga RegionJūrmala Open Air Museum is an attractive way to discover the daily life of fishermen at the turn of the 20th century. Here, you can climb on the decks of two authentic fishing boats, try your skills at the rope-making workshop, and visit authentic houses of fishermen. Around noon on Thursdays in summer, the museum offers a pleasant surprise to gourmets, as it hosts fish-smoking events where local fishermen show and tell about the traditional ways to smoke fish, inviting the guests to try the product.Duration: 30 minutesStop At: Jurmala Beach, Jurmala, Riga RegionJūrmala’s beach has always hosted a lively social life. In the 19th century ladies with parasols paraded along the promenades, while in the 1960s the white beaches became a colourful mosaic of bikinis and towels. Today, selfies in front of a magnificent sunset are common. But there have always been two sides to the social scene in Jūrmala, namely, that of the locals and that of the summer holidaymakers. Each group uses the beach very differently. The locals rarely lounge on the beach in the middle of the day; they’re more likely to head to the beach for a walk or healthy jog early in the morning or late in the evening. Holidaymakers, on the other hand, make full use of the beach from midday until sunset.Currently, Jūrmala has 11 developed swimming areas along its beach, of which five (Jaunķemeri, Dzintari, Bulduri, Majori and Dubulti) received Blue Flag certification in 2015, meaning that they meet stringent standards for environmental sustainability as well as water quality and beach management. The swimming areas also accommodate people with special needs.Duration: 45 minutesStop At: Viewing Tower by Architect Bureau ARHIS, Jurmala, Riga RegionLatvian practice ARHIS Architects has completed the Observation Tower in Jurmala positioned within the Dzintaru park in Jurmala, Latvia. The 38-meter tall structure is enclosed with an open-air cage allowing screened views of the encompassing nature reserve.Duration: 30 minutesStop At: Jomas Street, Jurmala, Riga RegionJomas street - one of the oldest and central streets of Jūrmala with restaurants, summer terraces, hotels and cafés with live music. The name of the street in Latvian means parallel lines in the sand of dunes. Duration: 30 minutesStop At: Kemeri National Park, Jurmala, Riga RegionThe 3 km long, Ķemeri Moorland footbridge allows you to explore a raised moss marsh untouched by human activity at Ķemeri National Park. A maze of elongated small lakes makes the bog to be one of the most picturesque places in Latvia.Duration: 1 hour

$137.32 Day Trips & Excursions

Half-Day Private Trip to Jurmala town and seaside from Riga

ItineraryThis is a typical itinerary for this productStop At: Jurmala open-air museum, Jurmala, Riga RegionVisit of Jurmala open air museum, we will see how fisherman lived century ago.Duration: 1 hourStop At: Jurmala Beach, Jurmala, Riga RegionWalk on Jurmala seasideDuration: 30 minutesStop At: Jurmalas Park, Liepaja, Kurzeme RegionHave a view above treetops from towerDuration: 30 minutesStop At: Jomas Street, Jurmala, Riga RegionHave a walk on pedestrian street in Jurmala have a coffee in one of many cafeterias or bakeries. Duration: 1 hour

$917.38 Multi-day & Extended Tours

Highlights of Baltic States in 8 days Private tour

DAY 1. Arrival in Vilnius, optional transfer to your hotel, check-in, welcome meeting.DAY 2. Vilnius is known for its more than 1.200 medieval buildings and 48 churches. The morning sightseeing tour includes a walking tour of the Old Town with Vilnius Cathedral, Gediminas Tower, Peter and Paul Church, St. Anne’s Church, Old University and the Gates of Dawn. The afternoon offers an optional excursion to Trakai, the medieval capital of Lithuania, with the well preserved Trakai Castle. In the evening enjoy an optional historical Lithuanian dinner.DAY 3.  Heading for Riga, the first stop is the Hill of Crosses, one of the most holy sites of Catholic Lithuania. After crossing into Latvia we soon reach the Rundale Palace, the former summer residence of the Duke of Courland. Following a guided tour of the palace we travel through the rolling hills to reach Riga late afternoon. Evening is free. DAY 4. Before we get acquainted with Riga we have the possibility of discovering medieval Latvia. The optional tour for this morning takes us to the stunning scenery of the Gauja National Park and the town of Sigulda. We listen to the medieval Latvian legend of the Rose of Turaida and see the ruins of the Episcopal Castle and of the Castle of the Knights of the Sword before we return to Riga. The afternoon offers an optional visit to the Ethnographical Open Air Museum. The evening offers an optional organ concert.DAY 5. Founded in 1201 by the German bishop Albert, Riga is the largest of the three Baltic capitals and boasts a real kaleidoscope of architectural styles. The walking tour of the Old Town includes Riga Castle, the Dome Cathedral, St. Peter’s Church, the Swedish Gate, the Three Brothers, the Large and Small Guilds and the Freedom Monument. The afternoon is reserved for an optional visit to Jurmala, the vibrant Latvian sea resort, famous for its wooden architecture and sandy beaches. In the evening enjoy an optional Latvian dinner.DAY 6. The tour continues along the coastal highway to the Estonian summer resort of Parnu. We do a short tour of the resort before we continue through the North Estonian land of forests and arrive in Tallinn early afternoon. Free evening, overnight in Tallinn.DAY 7. The medieval Tallinn's Old Town is a busy place in the summer with its many shops, galleries, souvenir markets, outdoor cafés and restaurants. The sightseeing tour takes us around the old medieval city walls and into the Old Town where we see Toompea Castle, Dome Church, Alexander Nevsky Cathedral, medieval Old Town Hall and Great Guild Hall. In the afternoon an optional excursion is offered to Kadriorg Park and visit to KUMU, the award-winning new Estonian Art museum, with its collections of classic and contemporary fine art. The evening offers an optional medieval dinner.DAY 8. Optional transfer to airport.

$103.85 Outdoor Activities

From Riga: Half-Day Adventure In Kemeri National Park

ItineraryThis is a typical itinerary for this productExplore one of the most amazing natural beauties of Latvia - pristine boglands of Kemeri National Park. In a small group led by an expert guide, discover the amazing natural scenery of some of the most amazing raised bog habitats in Latvia and in Europe.Duration: 4 hoursLocation: Kemeri National Park, Jurmala, Riga RegionYou will visit the amazing Kanieris Lake, and one of its bird watching towers and nature trails. Nature trails along the banks of this lake go through various unique protected ecosystems (habitats) and can be a great place for you to spot wildlife. Duration: 1 hourLocation: Kanieris Lake Bird Watching Tower, Lapmezciems, Kurzeme Region

$160.40 Private & Custom Tours

Private Tour to Jurmala from Riga

Your trip begins with a 9am pickup from your Riga hotel or from the port. Together with your party of no more than four people, board your private transportation for the 30-minute drive to Jurmala.Upon arrival at the resort town located near the Bay of Riga, take time to enjoy the sandy beach and charming 19th-century wooden buildings. Learn from your guide about how the resort is increasing in popularity with both Latvians and international travelers.The pine trees of Dzintari Forest Park make an attractive backdrop to a leisurely stroll and there is a large viewing platform in the middle. You can also enjoy the cafes and restaurants of Jomas Street. Above all, the fresh pine tree forest air is sure to relax you.Your tour concludes with a drop-off back to the original departure point.

$15.23 Transfers & Ground Transport

Private Taxi transfer from Jurmala to Riga

Private Taxi transfer from Jurmala to Riga or Riga International Airport.The driver will pick you up at the address you specified during your booking.