Welcome to Central Tuscany
This privileged pocket of the country has maintained a high tourist profile ever since the Middle Ages, when Christian pilgrims followed the Via Francigena from Canterbury to Rome. Towns on the route catered to the needs of these pilgrims and prospered as a result. Today not a lot has changed: tourism is the major industry, closely followed by wine and olive-oil production, and travellers are thick on the ground.
Come here for art, for Unesco-recognised architecture and landscapes, and for gastronomy. But most of all, come here for enchantment.