Each year, hundreds of thousands of petrolheads make the pilgrimage to this museum in Maranello, Ferrari's home town. They come here to obsess over the world's largest collection of Ferraris, including Formula 1 exhibits, a trajectory of the cars' mechanical evolution and a revolving exhibit of 40-45 landmark Ferrari models, including our favourite: The 1950s era baby blue 340MM. For an extra €25, you can get behind the wheel on a seven-minute, remarkably realistic F1 simulator ride.
Just down the road, the company factory is off-limits to the 99.9% of the world’s population that doesn’t own a Ferrari. In celebration of Ferrari's 70th anniversary, the museum was being renovated when we came though, expanding the entrance lobby, cafe and the like. A shuttle bus (€12) links the museum to Modena's train station and the Museo Enzo Ferrari nine times daily.