Seven floors of foam, folklore and flawless pours – the Guinness Storehouse is part brewery, part immersive brand shrine. Learn how the black stuff became a global icon, then toast your visit at the rooftop Gravity Bar, pint in hand, city skyline laid out before you. It’s Dublin’s most popular attraction for a reason.
Guinness Storehouse Experience
The most popular way to experience the Guinness Storehouse is via the Guinness Storehouse Experience self-guided tour – a full-on sensory deep-dive into the world of Guinness. Spanning 1.6 hectares and seven gleaming floors, it’s packed with slick interactive displays, immersive AV and plenty of brewing lore. But behind the foam and folklore lies the real genius: a whole floor dedicated to Guinness’s legendary advertising. It’s a glossy reminder that, for all the mystique and mythology, this is a masterclass in marketing, and Guinness knows it. You finish your tour with a freshly poured pint of Guinness (or its zero-alcohol Guinness 0.0) in the rooftop Gravity Bar.
Connoisseur Experience
As a premium add-on, the 90-minute Connoisseur Experience whisks you up to a private bar on the fourth floor, where a Guinness expert guides you through four key brews: Draught, Original, Foreign Extra Stout and the Brewers’ Project. You'll learn, for example, how the slightly sweeter Foreign Extra Stout began life as "West India Porter" and now makes up 45% of global Guinness sales, thanks to its huge popularity in Africa and Asia. After tasting each variant, you'll be shown how to master the iconic Guinness pour before rounding off the experience with a full pint of your top pick.
STOUTie
Ever fancied seeing your face in a pint of Guinness? The STOUTie Experience lets you do just that – for an extra fee, your portrait is printed onto the frothy head of a freshly poured pint. It’s definitely on the gimmicky side, but the printing tech is impressively precise – far more flattering than your average beach caricature.
Guinness Academy
If you're determined to master the art of the perfect Guinness pour, the Guinness Academy is the add-on for you. In this hour-long session, you'll be guided through all five steps – you'll start by holding a clean, dry tulip glass at a 45-degree angle, filling it three-quarters of the way up, letting it settle, topping it off and then watching that iconic surge and settle. It’s a hands-on bit of fun, and you’ll walk away with a certificate, a pint and the bragging rights of having poured a Guinness at the source.
Guinness Brewery Experience
For the ultimate Guinness deep dive, the small-group Brewery Experience takes you behind the scenes to parts of St James’s Gate that are off-limits to regular visitors. The expert guides deliver a rich, story-packed tour of the brewery’s history, followed by a gourmet four-course meal (with Guinness pairings, naturally) at the excellent 1837 Brasserie & Bar. The grand finale is a couple of well-earned pints in the Gravity Bar with panoramic city views. It’s a half-day affair and definitely a splurge that's best suited to true Guinness devotees.
