The lifeblood of Blackpool's commercial life is the Pleasure Beach, a 16-hectare collection of more than 145 rides that attracts some seven million visitors annually. As amusement parks go, it's Britain's most popular by far.
Rides are divided into categories, and once you've gained entry to the park with your Pleasure Beach Pass you can buy tickets for individual categories or for a mixture of them all. Alternatively, an Unlimited Ride wristband includes the £6 entrance fee; there are great discounts if you book your tickets online in advance. There's also the option of a Speedy Pass (£15), which saves you the hassle of queuing for rides by allocating you a specific ride time – rent it and add as many people to it as you want. You can go one better with the VIP Speedy Pass (£25), which cuts queuing time by 50%; or with the VIP Plus Speedy Pass (£50), which reduces wait time to almost nothing. There are no set times for closing; it depends how busy it is.
