Welcome to Gwanghwamun & Jongno-gu
The centuries-old heart of Seoul revolves around these once-regal quarters of palaces. Between Gyeongbokgung and Changdeokgung, Bukchon covers several smaller areas, including Samcheong-dong, and Gahoe-dong, famous for its traditional hanok (wooden homes). West of Gyeongbokgung, Seochon is an increasingly popular area for casual wanderings between galleries, cafes and boutiques. South of Bukchon are the equally maze-like and gallery-filled streets of Insa-dong, and the newly hip hanok area of Ikseon-dong.