Luxury chalet business Lagom has launched in Zermatt and Verbier, and it has a simple online search tool that allows guests to browse through a curated collection of apartments. They can scale back on a number of options, including removing toiletries and reducing cleaning hours, plastics and towel and linen changes. The company says that savings of up to £2000 (€2344) can be made when customers make more sustainable choices.
In addition, all products in the properties are natural, organic, ethically-produced and made from recycled/recyclable materials. The pricing strategy means that guests are rewarded with a more cost-effective luxury holiday when they decide to consume less during their stay. Positive Luxury has awarded the brand with one of its widely-recognised Butterfly Marks, presented to luxury brands that are committed to sustainability and helping consumers shop with confidence.
Lagom plans to grow its portfolio of properties to 100 in the next couple of years throughout key European resorts. “Lagom is designed to put choices back into the hands of the guests," says Natasha Robertson, its founder and CEO. “People nowadays make many choices to be more eco-friendly and do their bit to benefit the environment. We want to offer people the opportunity to make beneficial decisions when booking luxury holidays without compromising on the quality of their stay.”
Zermatt is widely recognised as one of the world’s most sustainable ski resorts, with only electric cars being used throughout the town and a large proportion of the resort's energy coming from renewable sources. Lagom is working closely with the tourist board there and has committed to donating 1% of its total revenue towards local projects.
You can check out Lagom's website here.