If you're looking for a boujee holistic journey this summer, you can join Gwyneth Paltrow in Europe. The actress has partnered with Celebrity Cruises to launch a Mediterranean wellness cruise with her lifestyle brand Goop in August.
She may be an Oscar-winning actress but these days Gwyneth Paltrow is more synonymous with her lifestyle brand Goop than the silver screen. Since launching the website in 2008 - which has been criticised for sometimes dishing out controversial wellness advice (vaginal steaming, energy balancing stickers, iodine supplements anyone?) - it's become a digital powerhouse with a devoted following, and has branched out with an annual wellness summit and soon-to-be-released series on Netflix.
Now the Goop empire is also taking to the high seas as Gwyneth revealed that she has partnered with Celebrity Cruises to bring a "day of sea wellness" to the Mediterranean this summer. The one-day experience will take place on the Celebrity Apex ship, which departs from Barcelona on 26 August, making stops in different ports in Spain, France and the Italian Riviera until 2 September. Passengers will be joined by Paltrow, as well as Goop's chief content officer Elise Lonehan, for the day, who will take part in a live Q&A, along with sessions for the "mind, body and soul."
"We’ve had massive success with In goop Health, our wellness summit that translates Goop’s content into a tangible, high-touch experience. This partnership with Celebrity Cruises allows us to bring goop to new audiences and to meet readers where they are," Paltrow said in a statement. "Goop’s brand DNA is based in curiosity, and curiosity is an essential component of travel. With Goop at Sea, we’ll be invoking that adventurous spirit with a series of transformative experiences led by a few of our most-trusted wellness practitioners and healers."
Tickets for the wellness day are available for $750 (£574) to guests who book Suite Class accommodation on the boat - and suites for the 11-night cruise start at $4049 (£4149). You can book here, space is limited.
According to a post on the Goop website, "Suite Class guests who purchase tickets for the daylong event can expect a roster of our trailblazing healers; transformative workshops for mind, body, and soul; intimate conversation between Elise and GP; and plenty of surprises—and goopy perks—along the way."