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Thanks to 20km of sandy beaches, Mazatlán became one of Mexico’s most alluring and inviting beach destinations in the mid-20th century, before it lurched past its prime into a mid-market, package-tourist category. Recently, however, Mazatlán's historic core – referred to as 'tropical neoclassical' – has been restored and peopled by the creative class. The result is a coastal city with plenty of allure. A boldly engineered new highway from the interior means the beaches are now more accessible to Mexicans too, and the good-time vibes have returned.

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