Why visit Naoshima
As the location of the Benesse Art Site, the island of Naoshima (直島) has become one of the region's biggest tourist attractions, offering a unique opportunity to see some of Japan's best contemporary art in gorgeous natural settings. Museums and numerous outdoor sculptures are situated around the coast, including Yellow Pumpkin by Yayoi Kusama, which has become a symbol of Naoshima.
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Take your Japan trip with Lonely Planet Journeys
Pick one of our ready-to-book trips or fully customize your own with help from our local experts.
bookable trip
Japan’s Golden Route: Tokyo, Kanazawa, Kyoto, and Fuji in 14 Days
14 days / 13 nights
highlights
- 1 Savor Uji matcha from the source during a traditional tea ceremony
- 2 Meander among peaceful bamboo groves and orange-hued torrii shrines in Kyoto
- 3 Cross the famous Shibuya Crossing on a four-day tour of Tokyo, past and present
from $6,820
per person
Explore more trips
Explore more trips

10 days / 9 nights
Spring's Season of Sakura: 10 Days of Japanese Cherry Blossoms
FROM $4,963
per person

10 days / 9 nights
Nozawa Slopes, Nagano Temples, and Tokyo Treasures: Japanese Winter in 10 Days
FROM $5,370
per person
Top places to visit in Naoshima
Discover the best attractions in Naoshima from must-see sights to unexpected hidden gems.
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