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Martina Franca

The old quarter of this town is a picturesque scene of winding alleys, blinding white houses and blood-red geraniums. There are graceful baroque and rococo buildings here too, plus airy piazzas and curlicue ironwork balconies that almost touch above the narrow streets.

This town is the highest in the Murgia, and was founded in the 10th century by refugees fleeing the Arab invasion of Taranto. It only started to flourish in the 14th century when Philip of Anjou granted tax exemptions (franchigie, hence Franca); the town became so wealthy that a castle and defensive walls complete with 24 solid bastions were built.

Explore Martina Franca

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Top attractions

These are our favorite local haunts, touristy spots, and hidden gems throughout Martina Franca.

Top experiences

Whether it’s a guided tour of a historic landmark, private tasting of local delicacies, or an off-road adventure — explore the best experiences in Martina Franca.