Historically, Basel's position astride the mighty Rhine has contributed to its growth as a key trade and transport hub. Today, it's a global centre for the pharmaceutical industry – titans Roche and Novartis are both headquartered here. But that's of little interest to the many thousands of art and architecture lovers who visit each year for the world-famous ART Basel festival and the city's wealth of galleries, museums and iconic buildings.
©Paul Richman/500px
Holafly eSIM provides unlimited mobile data with no hidden fees, giving you peace of mind wherever you travel. Stay connected even after your plan ends with Always On. Use code LONELYPLANET for an exclusive discount.
Lonely Planet may earn a commission from affiliate links on our site. All recommendations and reviews reflect our own independent opinions.
Lonely Planet Journeys takes you there with fully customizable trips to top destinations – all crafted by our local experts.
Get a book. Get inspired. Get exploring.

in partnership with getyourguide
Lonely Planet may earn a commission from affiliate links on our site. All recommendations and reviews reflect our own independent opinions.