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The undisputed ‘capital’ of the North Carolina mountains, Asheville is both a major tourist destination and one of the coolest small cities in the South. Cradled in a sweeping curve of the Blue Ridge Pkwy, it offers easy access to outdoor adventures of all kinds, while downtown's historic art-deco buildings hold stylish New Southern restaurants, decadent chocolate shops, and the homegrown microbreweries that explain the nickname 'Beer City.'

Despite rapid gentrification, Asheville remains recognizably an overgrown mountain town that holds tight to its traditional roots. It’s also a rare liberal enclave in the conservative countryside, home to a sizable population of artists and hard-core hippies. Alternative Asheville life is largely lived in neighborhoods such as the waterfront River Arts District and, across the French Broad River, West Asheville. Remarkably enough, the French Broad River is the world's third-oldest river, its course laid before life on Earth even began.

Explore Asheville


Featured Story

Asheville's most stunning parks and gardens

5 min read — Published September 22nd, 2021

Amy C. BalfourWriter

Whether you’re a fan of live music, a nature lover or an outdoor adventurer, beautiful parks and green spaces await you in Asheville, North Carolina.

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Top attractions

These are our favorite local haunts, touristy spots, and hidden gems throughout Asheville.

Top experiences

Whether it’s a guided tour of a historic landmark, private tasting of local delicacies, or an off-road adventure — explore the best experiences in Asheville.