The focal point of Fisherman's Wharf isn't the waning fishing fleet but the carousel, carnival-like attractions, shops and restaurants of Pier 39 – and, of course, the famous sea lions. Developed in the 1970s to revitalize tourism, the pier draws thousands of tourists daily, but it's really just a big outdoor shopping mall. On the plus side, its visitors center rents strollers, stores luggage and has free phone-charging stations.
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