Pyeongchang county (평창군) hosted the 2018 Winter Olympics. Travellers still come for the snow; two main ski resorts in the area, Alpensia and Yongpyong, hosted most of the 2018 events. Alpensia served as the main Olympic Village, hosting the ski jumping, luge, bobsleigh and cross-country skiing, while Yongpyong, which is one of northeast Asia’s better ski resorts, hosted the downhill slalom events. The region is naturally best-visited and most popular during the ski season, when accommodation prices are highest, but off-season the region is highly scenic and more affordable.

The town of Hoenggye (횡계) serves as a transit hub for both ski resorts and provides cheaper eating options, a bit of nightlife, and basic accommodation.

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