Azemmour has inspired many Moroccan artists over the decades, some of whom have chosen to live here. Although it is close to the cosmopolitan art market of Casablanca, life in Azemmour is still traditional, and the surroundings provide plenty of artistic inspiration courtesy of a crumbling 16th-century medina squeezed between the Oud Er Rbia (Mother of Spring River) and the ocean, with fields spread between.
The Portuguese built the town in 1513 as one of a string of trading posts along the coast. The town’s most famous inhabitant was Estevanico the Black. Captured and made a slave, he later became one of the first four explorers to cross the entire mainland of North America from Florida to the Pacific.