Getty Images/iStockphoto

Treasure Beach

Welcome to a unique part of Jamaica that gets all the facets of the quintessential Caribbean experience exactly right. Winding country lanes, a dearth of hustlers, a local population of poets and artists, deserted beaches, no gimmicky resorts, and – above all – a proud, foresighted local community that promotes sustainability and harbors a bonhomous but mellow culture.

Treasure Beach is the generic name for four coves – Billy’s Bay, Frenchman’s Bay, Calabash Bay and Great Bay. It’s said Scottish sailors were shipwrecked near Treasure Beach in the 19th century, accounting for the presence of fair skin, green eyes and reddish hair among the local population. The area’s residents are known for their strong community spirit. Collectives such as the Treasure Beach Women’s Group and the Treasure Beach Foundation bring locals and expats together to work on projects relating to housing, education and local culture.

Top attractions

These are our favorite local haunts, touristy spots, and hidden gems throughout Treasure Beach.