Leicester Square

Square in The West End

Despite being surrounded by cinemas that host UK film premieres, Leicester Sq still has a slightly seedy reputation. Developers, intent on scrubbing up the image of this entertainment district, gave the square a £15-million makeover as part of the Diamond Jubilee and 2012 Olympics celebrations to turn it once again into a lively plaza: a splash fountain for kids has been installed, a Christmas market pops up in season, and a raft of new hotel openings have been promised.