With a Bauhaus-esque exterior made from 21 staggered blocks, the Lego House (legohouse.com; adult/child 339/279kr) is a wonderland for fans of the brick, and even if you're not, you'll likely get drawn in to building contraptions in its many creative zones. Kids aged between around five and 12 years are the perfect market. Families will delight at the wholesome, high-tech edutainment and Willy Wonka–style magic on offer. In the color coded "Experience Zones" you can design your own Lego figure to express a mood (very Inside Out) then add it to a digital tableau, create vehicles and then race them, build Lego fish and launch them into digital tanks; and make a stop-motion film: you could spend a whole day here. There are also 13 outdoor terraces with some creative climbing frames and swings.
The Lego dioramas in World Explorer are glorious, packed with narrative detail. The central Tree of Creativity is 15.68m high, built of 6.3 million Lego bricks, and would take 12 years to build if you were building it alone. The Lego Museum in the basement tells the story of the company, which incredibly is still run by the same family.
Super fans can peek behind the curtain at Lego Factory in Billund and visit Lego founder Kristiansen's house, but these limited tours sell out months in advance. Sign up online.
