La Laguna is widely considered to be the most beautiful town in Tenerife. An easy day trip from Santa Cruz or Puerto de la Cruz, it has a gem of a historic town centre, with narrow poker-straight streets flanked by pastel-hued mansions, inviting bars, and an idiosyncratic array of small shops. It's a highly photogenic destination, so have your camera or mobile phone primed for action.
La Laguna's layout provided the model for many colonial towns in the Americas and, in 1999, it was added to the list of Unesco World Heritage sites. The town has a youthful energy and possibly the island’s most determined marcha (nightlife).
If you're coming in the winter months it's worth packing a jacket or another layer, as the town is quite a bit cooler than places such as Santa Cruz.