Huge company logo at factory walls of the Bundaberg Rum distillery.

Getty Images/Lonely Planet Images

Bundaberg Rum Distillery

Top choice in Fraser Island & the Fraser Coast

Bundaberg’s biggest claim to fame is the iconic Bundaberg Rum: you’ll see the brand's unmistakable polar bear on billboards and bumper stickers all over town. Choose from either a self-guided tour through the museum or a guided tour of the distillery, which commenced production in 1889. Tours depart on the hour, and both include a tasting for the over-18-year-olds. Wear closed shoes.

Lonely Planet's must-see attractions

Nearby Fraser Island & the Fraser Coast attractions

1. Bundaberg Barrel

0.89 MILES

Bundaberg's nonalcoholic ginger beer and other soft drinks aren't as famous as Bundy Rum, but they run a deserved close second. Visit the Barrel to take…

2. Bundaberg Regional Arts Gallery

1.41 MILES

Known by the acronym BRAG, this small (and vividly purple) gallery has surprisingly good exhibitions, representing the local area and various 20th-century…

3. Alexandra Park & Zoo

1.72 MILES

This lovely sprawling park beside the Burnett River holds plenty of shady trees, flower beds, old cannon, a rotunda and swaths of green lawn for a…

4. Hinkler Hall of Aviation

1.94 MILES

Sitting in Bundaberg's Botanical Gardens, this modern glass-and-steel museum brings aviation to life through multimedia exhibits, six refurbished aircraft…

5. Mon Repos Turtle Centre


The largest population of marine turtles on Australia's east coast arrives on the beach at Mon Repos every summer, the pregnant loggerheads dragging…

6. Burrum Coast National Park

23.77 MILES

Shifting between a lowland vegetation of stringybark trees, dense mangroves and flat coastal dunes, Burrum Coast National Park is a popular spot for…

8. Old Pharmacy Museum

26.91 MILES

The Old Pharmacy was an operational apothecary's shop between 1894 to 1982, and also functioned as the town dentist, vet, optician and local photographer…