Pacific Telephone & Telegraph Company Building

Downtown, Civic Center & SoMa

Recently renovated and gilt to the hilt indoors, this 1925 building made architect Timothy Pflueger’s reputation with its black-marble deco lobby and soaring, streamlined shape. Winston Churchill made his first transatlantic telephone call here in 1929, but ironically the tower now seems to interfere with cell-phone coverage. Notice the cable-like lines running right up the building, past stylized telegraph insulators to fierce stone eagles. Today it’s the headquarters of review site Yelp, and home to Morocco-moderne restaurant Mourad.

Lonely Planet's must-see attractions

Nearby Downtown, Civic Center & SoMa attractions

1. SPUR Urban Center Gallery

0.08 MILES

Cities are what you make of them, and urban-planning nonprofit SPUR invites you to reimagine San Francisco (and your own hometown) with gallery shows that…

2. Crown Point Press

0.08 MILES

Bet you didn't think anyone could capture Chuck Close's giant portraits, Robert Bechtle's hyper-realistic street scenes or Kiki Smith's painstaking wall…

3. California Historical Society

0.09 MILES

Enter a Golden State of enlightenment at this Californiana treasure trove, featuring themed exhibitions drawn from the museum's million-plus California…

4. San Francisco Museum of Modern Art


When the San Francisco Museum of Modern Art expanded in 2016, it was a mind-boggling feat that nearly tripled the institution's size to accommodate a…

5. Museum of the African Diaspora


MoAD assembles an international cast of characters to tell the epic story of diaspora, including a moving video of slave narratives told by Maya Angelou…

6. Palace Hotel

0.17 MILES

A true SF survivor, the Palace opened in 1875 but was gutted during the 1906 earthquake. Opera star Enrico Caruso was jolted from his Palace bed by the…

7. Yerba Buena Gardens


Breathe a sigh of relief: you've found the lush green getaway in the concrete heart of SoMa, between Yerba Buena Center for the Arts and Metreon…

8. One Montgomery Terrace


For great Market St views of old and new SF, enter through Crocker Galleria, take the elevator to the top and then ascend the stairs, or enter Wells Fargo…