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San Diego

New York has its cabbie, Chicago its bluesman and Seattle its coffee-drinking boho. San Diego has its surfer dude, with tousled hair, a great tan and gentle enthusiasm; they look like they're on a perennial vacation, and when they wish you welcome, they really mean it.

San Diego calls itself ‘America’s Finest City’, and its breezy confidence and sunny countenance filter down to folks you encounter every day on the street. It feels like a collection of villages each with their own personality, but it’s the nation’s eighth-largest city and we’re hard-pressed to think of a more laid-back place.

What’s not to love? San Diego bursts with world-famous attractions for the entire family, including the zoo, the museums of Balboa Park, plus a bubbling Downtown, beautiful hikes for all, more than 60 beaches and America’s most perfect weather.

Planning Toolkit

Top attractions

These are our favorite local haunts, touristy spots, and hidden gems throughout San Diego.

Featured videos

Cultural Diversity: San Diego

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