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Samoa

Serene but spirited, wild yet well-manicured, hushed but birthed by volcanic explosions; stunning Samoa is a paradisaical paradox. Despite its intense natural beauty – all iridescent seas, jade jungles and crystal waterfalls – this is a humble place, devoid of mega-resorts and flashy attractions, but with welcomes as warm as the island sun.

Geographically and culturally, this small nation is considered the heart of Polynesia. Though the missionaries of the 1800s were enormously influential, the country has nevertheless clung to Fa’a Samoa (the Samoan Way), making it one of the most authentic and traditional of all Pacific societies: in some parts of the islands you’re more likely to see someone juggling fire than a house with walls.

Despite its isolation, Samoa offers accessible adventures. From the relative ruckus of Apia to the soul-stirring silence of Savai’i, you’ll find a paradise that is safe, sweet and easy to get around.

Explore Samoa

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Top attractions

These are our favorite local haunts, touristy spots, and hidden gems throughout Samoa.

Top experiences

Whether it’s a guided tour of a historic landmark, private tasting of local delicacies, or an off-road adventure — explore the best experiences in Samoa.

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