A groundbreaking immersive art center is set to open in Miami in spring, with blockbuster shows, attention-grabbing exhibitions and headline acts to give art-lovers a reason to get excited about 2021.

Tapping into the growing trend of multisensory experiences, Superblue – a new company and venture in experiential art – is launching its first art center this spring in Miami. It will open with a bang by hosting large-scale works by Japanese art collective teamLab, known for their multi-channel exhibitions that combine technology, nature and light; and stage designer Es Devlin, the woman responsible for setting showstopping scenes for stars and designers like Beyoncé, Billie Eilish, The Weeknd and Louis Vuitton. Also on the bill is James Turrell, the celebrated installation artist from the Light and Space movement.

ES Devlin exhibition
Es Devlin, Rendering of Forest of Us, 2021 ©Es Devlin Studio.

The project is being brought to life by Marc Glimcher, the president and chief executive of Pace Gallery, with Mollie Dent-Brocklehurst as his co-founder. Glimcher said Superblue represents a necessary evolution and disruption of the arts ecosystem and will provide artists with the resources they need to meet their most ambitious ideas.

"We’ve been working with artists creating immersive, boundary-breaking experiential art for decades, and now, with the rapidly growing number of artists working in these media and their accelerating popularity, it became clear that a totally new kind of enterprise was needed to both advance their practices and respond to growing public interest in them," he explained.

Exterior shot of Superblue, Miami
Experiential Art Center in Miami, Façade rendering  ©Moris Moreno

Superblue's Miami art center is in an abandoned industrial building across the street from the Rubell Museum. Utilizing a building with more than 30,000 sq ft of installation space, the venue also includes programming and events areas for talks, performances, and workshops, as well as a shop featuring artist-inspired items and an outdoor cafe.

Following its Florida debut, Superblue plans to set up shop in multiple locations across the United States, Europe and Asia. And it plans on working with other artists, including Nick Cave, Mary Corse, DRIFT, Simon Heijdens, Jeppe Hein, Studio INI, JR, Koo Jeong A, and Rafael Lozano-Hemmer.

The center was set to open last December and was postponed due to the pandemic but now it's all systems go for an "early spring" launch, though the exact opening date is yet to be confirmed. For more information, see here.

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