Bay of Plenty

The Bay of Plenty stretches along the pohutukawa tree-studded coast from Waihi Beach to Opotiki and inland as far as the Kaimai Range. This is where New Zealanders have come on holiday for generations, lapping up salt-tinged activities and lashings of sunshine.

Explore Bay of Plenty


Top attractions

These are our favorite local haunts, touristy spots, and hidden gems throughout Bay of Plenty.

Top experiences

Whether it’s a guided tour of a historic landmark, private tasting of local delicacies, or an off-road adventure — explore the best experiences in Bay of Plenty.