Bay of Plenty

The Bay of Plenty stretches along the pohutukawa tree-studded coast from Waihi Beach to Opotiki and inland as far as the Kaimai Range. This is where New Zealanders have come on holiday for generations, lapping up salt-tinged activities and lashings of sunshine.

Explore Bay of Plenty

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Top attractions

These are our favorite local haunts, touristy spots, and hidden gems throughout Bay of Plenty.

Top experiences

Whether it’s a guided tour of a historic landmark, private tasting of local delicacies, or an off-road adventure — explore the best experiences in Bay of Plenty.