Welcome to Sapporo
Japan's fifth-largest city, and the prefectural capital of Hokkaidō, Sapporo (札幌) is a dynamic urban centre that offers everything you'd want from a Japanese city: a thriving food scene, stylish cafes, neon-lit nightlife, shopping galore – and then some. While many travellers see the city as a transit hub from which to access Hokkaidō's mountains and hot springs, there are enough worthwhile attractions to keep you here for days. Summer is the season for beer and food festivals. In February, despite the bitter cold, Sapporo's population literally doubles during the famous Snow Festival.
Experience Sapporo
Day tours
Food & Drink
Enjoy a Cooking Lesson and Meal with a Local in Her Residential Sapporo Home
Starting at$60
Book NowTours, Sightseeing & Cruises
Mountain Bike Tour from Sapporo Including Hoheikyo Onsen and Lunch
Starting at$82
Book NowTours, Sightseeing & Cruises
Hokkaido Highlights of Flower Blossom, Asahiyama Zoo& Blue pond「Aoi-ike」!
Starting at$75
Book NowFeatured videos
When to go to Hokkaidō, Japan
Stay at Amazing Places
We've pre-picked the best hotels, hostels and bed and breakfasts to make your stay as enjoyable as possible.
see hotels & hostelsRecent stories
How to have a winter adventure in Hokkaido
Hokkaido is Japan’s northernmost island and in winter it becomes a snowy wonderland. Find out how to make the most of Hokkaido in winter.
Meet the dog that runs a sweet potato stand in Japan
Ken-kun is an up-and-comer in Japan’s food stand game. In this dog-eat-dog world, Ken-kun’s cuteness may put him at an advantage.
Hokkaidō road trip: exploring Japan's wild north
With its wide-open spaces, national parks, active volcanoes, forests of silvery beech, forlorn coastlines and remote fishing towns, Hokkaidō is ideal for…


