Stuck out on the island’s western tip and graced with its finest and longest natural beach, Negril was first colonized by hippies in the early 1970s. Unsurprisingly, 40 years of development has left its mark – not all of it good: Negril is renowned for its hustlers. But it’s not all hassle. A strong local business community, fueled by a desire to safeguard Negril’s precious ecology, has kept the area from becoming a full-on circus. Consequently Negril remains a laid-back place of impromptu reggae concerts and psychedelic sunsets.
In both geography and character, Negril can be split neatly in two. To the north is the erroneously named Seven Mile Beach (it’s a little more than 4 miles long). Further south, the West End is the original Negril of hippy-era legend. Here precipitous cliffs, up to 50ft high in places, plunge into the azure ocean. Negril 'town' is sandwiched between the two, on the edge of the West End.