Welcome to Florence


Art & Architecture

Few cities are so compact size or so packed with extraordinary art and architecture masterpieces at every turn. The urban fabric of this small city, on the banks of the Arno river in northeastern Tuscany, has hardly changed since the Renaissance and its narrow cobbled streets are a cinematic feast of elegant 15th- and 16th-century palazzi (palaces), medieval candle-lit chapels, fresco-decorated churches, marble basilicas and world-class art museums brimming with paintings and sculptures by Botticcelli, Michelangelo et al. Unsurprisingly, the entire city centre is a Unesco World Heritage site.

Boutique Shopping

Italy's fashion industry was born and bred here. Homegrown designers Guccio Gucci and Salvatore Ferragamo opened haute-couture boutiques in Florence in the 1920s and shopping in the Tuscan capital has been stylish ever since. A-lister fashion houses lace Via de' Tornabuoni and a Pandora's box of specialist boutiques selling all manner of beautiful objects parade alongside family-run botteghe (workshops) in a glorious tangle of medieval backstreets. Watch fourth-generation Florentine goldsmiths and shoemakers at work, buy artisan scents evocative of the Florentine countryside and Tuscan sea breeze, and know the tag 'Fiorentina' is one of the finest international labels going.

Food & Wine

Quality produce sourced locally, seasonally and sustainably is the Holy Trinity and Florentines share an enormous pride in their culinary tradition. Their city, surrounded by wine-rich hills, is a gourmet paradise where eating and drinking exceedingly well is mandatory. Be it a traditional bowl of earthy ribollita (bean, bread and veg soup), a tripe panino at a family-run food truck or a blue T-bone steak served in a market trattoria unchanged since 1915, dining in Florence is timeless and memorable. Raw cuisine, fish bistros, craft cocktails and the dazzling creativity of modern young Tuscan chefs add contemporary edge.

La Dolce Vita

Stand on a bridge over the Arno several times in a day and the light and mood changes every time. At sunset hike to Piazzale Michelangelo to be dazzled by a palette embracing every known shade of soft pink, orange, fiery amber. Surprisingly small as it is, Florence looms large on the world's 'must-sees' list – and not just for its unmatched treasure chest of art. Rich in culture, backdropped by history and anchored by family, faith and food, Florentine lifestyle is enviably sweet. Enjoy a go-slow afternoon passeggiata, indulge in an aperitivo at dusk, savour la dolce vita…


Top experiences in Florence

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Florence activities

$103.10 Day Trips & Excursions

Tuscany 1-Day Sightseeing Tour with Siena, Pisa, San Gimignano

Meet your local guide before heading for the hills on a scenic drive through the Tuscan countryside. Your first stop for the day is gothic Siena, famous for its medieval streets. Choose to join a guided tour through the city(free entry inside the Cathedral is included). Or, alternatively, you're free to marvel the sights of Siena at your own pace, enjoy a drink in an open air cafe and meet the locals. Enjoy a stroll among Chianti vineyards, olive groves and wine cellars before indulging in a traditional Tuscan lunch amongst the Sienese hills where Chianti wine is produced. Surrounded by grapes vines you'll have the opportunity to meet fellow travelers while feasting on local foods including cold meats, salads, pasta and bread. A wine-tasting class will be held during lunch including free samples of wine and olive oil (which are also available for purchase). After lunch you will visit San Gimignano where you can roam the maze of cobbled streets and small squares, grab a gelato and walk between San Gimignano's famous 14 towers. Your final stop is Pisa, where you can take an up-close inspection of The Leaning Tower, view the Cathedral, the Baptistery and monumental Cemetery in Pisa before venturing back to Florence where your full-day tour concludes. Want to skip the long lines at the Leaning Tower of Pisa?Upgrade to the Tour & Leaning Tower of Pisa option and you’ll receive pre-booked entrance tickets. Go to the front of the queue at the Leaning Tower of Pisa without having to wait in line and experience a once in a lifetime opportunity to climb the world’s most titled tower. Leaning Tower of Pisa has 296 steps over 7 floors. The climb will take approximately 30 minutes. You will arrive in Pisa approx. 6pm and leave 6.50pm. Children aged 8 years and under are not permitted to climb the Leaning Tower of Pisa.

$103.10 Day Trips & Excursions

Florence to Cinque Terre Hiking Day Trip with Boat Ride

Led by your knowledgeable guide you will trek scenic trails and wander through vineyards and olive groves, over stone walls and along a spectacular coastline. This tour includes coach transportation, rail and boat travel between villages and entry in to Cinque Terre National Park. The Cinque Terre takes its name from the five picturesque fishing villages of Riomaggiore, Manarola, Corniglia, Vernazza and Monterosso. Each town has a distinct character, but all share alleys, arches and steep stone steps, best explored on foot. An idyllic snapshot of old-world Italy, the villages are surrounded by sunny beaches, narrow lanes lined with shops and stalls, brightly colored fishing boats, seaside promenades and sleepy piazzas. The ancient trails are rough but manageable. Be prepared for the hiking – although the path is open to everyone, remember that the ground can be slippery, uneven, and in places steep and narrow. The charm of the area is that it is natural and unspoilt, so do not expect hand rails or safety rails when steps are steep or when the path is close to the edge.

$112.26 Food, Wine & Nightlife

Tuscany Cooking Class, Market Tour, and Lunch from Florence

Meet your guide in central Florence and take a short walk to Mercato Centrale, a historical food market in the San Lorenzo area, to see where the locals shop. En route, stop by a local bakery for some tastings and to buy fresh bread. Then follow your friendly guide around the market stalls, and meet butchers and farmers selling vegetables from their fields in Tuscany. The market teems with fresh fruit and quality local produce including cheese, cured meat, balsamic vinegar, sun-dried tomatoes, olives and many other Italian specialties. Select some of the finest ingredients to use later in your cooking class, and enjoy samples of some of the food and wine. Hop aboard your minibus and travel to a farmhouse, tucked away in the Tuscan hills, where your cooking class takes place. Don your apron, which you can keep as a souvenir, and help your chef prepare a full Tuscan meal, starting with a selection of appetizers. Learn how to make proper Italian pasta using freshly laid eggs, and discover the secrets behind traditional meat sauces, using ingredients from right outside the door! A pasta dish, pizza and classic bruschetta are all on the menu, so help your chef prepare them with fresh bread, tomatoes and extra virgin olive oil — each produced on site. When the dishes are ready, take a break to eat and enjoy your creations with a glass of the region’s full-bodied Chianti wine. Then, head back to the kitchen to prepare traditional Tuscan arista (succulent roast pork) with roast potatoes, seasoned with fresh herbs from the farm. As the pork cooks, prepare a classic tiramisu, layering delicately flavored mascarpone with liquor- and coffee-soaked sponge biscuits, and learn about strong and rich Italian coffee. The highlight of your tour comes next: sitting down to eat your 4-course meal! Savor your main course and desserts along with a carefully selected Tuscan wine while chatting to your chef and fellow lovers about your day of food. Then, return to your minibus and relax on the journey to the start point in Florence where your tour finishes.

$97.37 Tours & Sightseeing

Accademia Gallery, Uffizi Gallery, Florence Duomo Walking Tour

Skip the Line: Best of Florence Walking Tour to Accademia Gallery:Start your morning bypassing the line with your skip-the-line ticket, enjoy a guided tour of the Accademia Gallery. Check out Michelangelo's David, a magnificent 17 foot marble masterpiece -- easily the most famous statue in the world! You will also see the Slaves that welcome you to the room where the David is. Set off on a leisurely walking tour around Florence's historic center with your guide. Stop to rub the nose of Florence's piglet statue (Il Porcellino) for luck! Cross the Ponte Vecchio, a medieval bridge offering beautiful views of the Arno River, and stroll through Piazza della Signoria. Head to the Florence Duomo for a tour of this stunning building, officially known as Basilica di Santa Maria del Fiore. Learn about the Duomo's history from your guide.Your morning tour ends here and you have two hours of free time for lunch (own expense) before your afternoon tour starts. Skip the Line: Uffizi Gallery Walking Tour:Meet your expert guide outside the world-famous Uffizi Gallery, and bypass the queues with your skip-the-line entrance ticket. As you walk, your guide will entertain you with tales of the artists, architects and wealthy patrons who've contributed to the gallery's collections.Gaze at masterpieces by renowned Italian artists, such as Raffaello, Leonardo da Vinci and Michelangelo, and see Botticelli's famous Birth of Venus and Primavera paintings. Da Vinci's The Annunciation and Michelangelo's Doni Tondo paintings are also showcased here, and your guide will help you interpret these complex works of art.Your afternoon tour ends with a walk along the gallery's rooftop terrace to enjoy panoramic views of Florence.

$171.83 Day Trips & Excursions

Tuscany Cheese and Wine-Tasting Tour with Lunch from Florence

Leave central Florence, and travel out of the city by air-conditioned 4x4 bus. Soon, the views of Florence’s travertine buildings and bustling roads are replaced with the lush green hills of Chianti, the famous wine region nestled in the heart of the Tuscan countryside. Your first stop of the day is at a beautiful winery belonging to one of the most prestigious Italian aristocratic families. Here you taste three wines paired with cheese and two olive oils, but first there’s a fascinating guided tour of the historic wine cellars and to the olive mill through underground tunnels that pass under the villa, and to the enchanting garden of the villa. Hop back inside your 4x4 minibus and buckle up for an off-road experience, through stretches of Tuscany’s ancient woodland and rolling hills, to your next stop: a traditional Tuscan restaurant. Take a seat and treat your taste buds to some of the finest food that Tuscany has to offer; your lunch is sure to be a highlight of the tour! See the Sample Menu below for examples of the dishes. Feeling refreshed, continue with a visit to Greve-in-Chianti, a quintessential Tuscan town with pretty streets and quaint shops. Make the most of some free time to explore, enjoy a coffee (own expense) or simply soak up the unique Italian culture that abounds. Here you will also buy a selection of typical Salumi (cured meats) from one of Italy’s most famous butchers which you will enjoy later at the second winery. The rest of your afternoon is spent deep in the Chianti hills at a vineyard that produces Chianti Classico wine. In contrast to the well-established winery visited in the morning, this second winery is smaller and less-known, but it has produced two award-winning varietals. Sample these varietals, and learn how innovation and ancient traditions have combined to make them. Finish with a sweet treat, and then relax on the journey back to Florence where your tour ends.

$97.37 Tours & Sightseeing

Florence and Tuscan Hills Vespa Tour with Italian Cuisine Meal

It’s not just a cliché; Vespas – the famed Italian scooter romanticized for decades through countless movies, ads and postcards – are truly everywhere in Florence. The city’s narrow streets hum with these shiny scooters, confirming that the best way to navigate them is on two wheels! Follow the lead of knowing locals by hopping on one yourself for a small-group tour. Meet your guide in the center of town, collect your helmet and get acquainted with your mode of transport -- an original Vintage PK Vespa (this classic model is no longer in production). After a safety briefing and a few practice sessions to get used to the scooter, you’ll be on your way. Following your attentive guide, take a leisurely drive through Florence’s backstreets before reaching the sweeping boulevards on the outskirts of town. Stop at the Church of San Miniato al Monte for breathtaking views over Florence and a quick look around inside with your guide. One of the city’s true gems, this beautiful Romanesque church contains a fascinating mish-mash of architecture and art from different eras. Your tour continues into the vineyard-studded hills of Tuscany, meandering through leafy villages and poppy-filled fields. If you’ve chosen to share your scooter with your traveling companion, there’ll be plenty of breaks to stop and switch drivers, or to simply stretch your legs while admiring the views. On your way back to town, stop at Piazzale Michelangelo, a popular vantage point for gazing over Florence.The one thing left to do is eat! Before returning your Vespa, sit down with your guide for a relaxing meal on a private terrace. Dishes vary, but will always be typically Tuscan. Expect artistically arranged antipasti like bruschetta with ripe tomatoes, creamy burrata cheese, panzanella salad and cold cuts of meat with fennel. It’s the perfect ending to a perfect day in Tuscany!