Salerno

Salerno may initially seem like a bland big city, but the place has a charming, if gritty, individuality, especially around its ostensibly tatty centro storico (historic centre), where medieval churches and neighbourhood trattorias echo with the addictive bustle of southern Italy. The city has invested in various urban-regeneration programs centred on this historic neighbourhood, which features a tree-lined seafront promenade widely considered to be one of the cheeriest and most attractive in Italy.