Welcome to Fira
Admittedly, the admiring mass cannot diminish the impact of Fira’s stupendous landscape beyond. Views over the multicoloured cliffs are breathtaking, and at night the caldera edge is a frozen cascade of lights.
Behind the cliffs, however, the prices of fame are exposed: frenetic vehicular activity, meandering pedestrians along the roads (there are few pavements), and ongoing development.
Fira sprawls north and merges into two more villages: Firostefani (about a 15-minute walk from Fira) and Imerovigli (about a half-hour walk from Fira). A path runs through these villages and is lined with posh hotels, restaurants and lines of photographers (mainly selfie takers).