More staid than its northern counterpart Corralejo, Morro Jable is almost exclusively German. The beach is the main attraction, with pale golden sand stretching for around 4km from the older part of town. It’s fronted by low-rise, immaculately landscaped apartments and hotels. Back from the beach, the charm palls somewhat with a dual carriageway lined with commercial centres and hotels. The older town centre, up the hill, provides a glimpse of what the town must have once looked like.
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