Welcome to Paraíba


While few Brazilians and even fewer foreign visitors know its charms, Paraíba offers plenty for those who make the effort to squeeze it into their Northeastern itinerary.

Its capital, the tranquil and orderly João Pessoa, is a fine counterbalance to the crowded metropolises elsewhere in the region with quality city beaches, good restaurants and plenty of parks. Just a short drive to the south there are many spectacular beaches backed by pink cliffs and lined with coconut palms free from crowds.

The coast around João Pessoa is the state’s most important economic region, fueled by the farming of sugarcane and pineapples, and some tourism. Cattle-ranching dominates the drought-affected interior, which also harbors some intriguing archaeological sites.


Top experiences in Paraíba

Travel guides

Starting at $38.99

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Paraíba activities

$29.10 Day Trips & Excursions

One day in the reserve of the Indios Potiguara, Baia da Traiçao-Paraiba BR

1. Remains of the Portuguese fort of Baia da Traiçao: The remains of the Portuguese fort consist of the three cannons that once defended the garrison stationed in Baia da Traiçao and which are on top of a cliff overlooking the Ocean from which you can enjoy a wonderful view of the beaches below. The site is managed by an association of Potiguara women who here, in the shadow of an Oca, the typical home of the natives, produce and sell their handicrafts and grow various types of medicinal plants. The guide will tell the story of the Portuguese invasion and the heroic resistance opposed by the Potiguara for 25 years. 2.Cliffs of Alto do Tamba:Place of great naturalistic and landscaping interest. The cliffs of Alto de Tambà represent a unique and perfectly preserved example of this type of rock formation. During the break the guide will accompany the participants in a short walk on the top of the cliff to discover various geological monuments created by the erosion of natural elements.3. Visit to the house of Dona Fatima, shaman of the Potiguara village of Sao Francisco: Dona Fatima, an important shaman of the Potiguara community, will welcome us into her home, together with her family, and she will tell ancient indigenous legends; it will be an interesting opportunity to see closely how a Potiguara family lives in the reserve. 4. Visit to the "casa de farinha" where the Indios work and produce cassava flour: The "casa de farinha" is a community structure still active today in many of the 32 villages of the reserve, here the manioc harvest of each family is brought and is subjected to the shredding and pressing process to produce cassava flour and " rubber "used to cook" tapioca ". The guide will explain the processing steps and the use of machinery. Important notice: the casa de farinha is used by the families of the villages without previous notice , so it is possible that at our arrival there is nobody to work the cassava. 5.Visit to the sources of the Rio do Gozo: The source of the Rio do Gozo is a place of incredible beauty, pure water, which flows from the ground, a stream that forms a natural pool surrounded by virgin forest, where we can make a wonderful restorative bath. 6.Visit to the ruins of the eighteenth-century church of Sao Miguel:The church of Sao Miguel dates back to the mid-1700s and testifies to the activity of evangelization of the Franciscan friars within the Potiguara community completely dominated by the Portuguese. The building with its simple architecture is suggestive due to the lack of the roof and the surprising state of preservation of the interior details.

$1280.45 Multi-day & Extended Tours

Paraiba discovery

Day 1 and 2. Visit to Baia da Traiçao coast region.  Baia da Traiçao is the only municipality in Brazil that is within and completely surrounded by an indigenous reservation and has the presence of two environmental protection areas of great importance for the conservation of mangroves and manatees, here present with five specimens monitored by biologists and perfectly inserted in their natural habitat.  Day 3,4 and 5. Excursion at Brejo Paraibano, Alagoa Grande, Areia and Pedra da Boca. Alagoa Grande is a small town in the interior of Paraiba with some vestiges of the recent past linked to the cultivation of sugar cane. The most representative monument of that historical period is the Teatro Santa Inez, built at the beginning of the '900 in a refined Italian style with interiors made entirely of precious wood. Some km. of the city is the Volupia distillery that produces one of the best cachaças in the northeast. Areia is a city of great historical and cultural interest. On the campus of the Federal University of Areia you can visit a very interesting botanical garden and the "museum and casarao of rapadura" that still houses the old machinery for the production of raw sugar. Around Areia there are still many engenhos that produce cachaça and sugar in artisan hobbies, many of these can be visited by appointment. The road to Pedra da Boca extends through small towns where time seems to have stopped, until reaching the planned destination, the state park of Pedra da Boca. The entrance to the park is dominated by the majesty of the Pedra, a giant rock monolith furrowed by deep fissures excavated by the erosion of the weather, in the main wall of the rock opens the large cave-shaped mouth that the next day It will be the destination of our adventurous ride. In the morning, we face the climb to the Pedra da Boca, our local guide is Tico, a gentleman of about fifty years, a great connoisseur of these places, flora and fauna that is popoalano and on the way tells us stories of his youth, are stories of those who lived a very hard life, hard work and the greedy land of this region and bring the cows that graze on his horse here is like a brother . Time passes quickly by listening to Tico stories that partially alleviate fatigue and soon reach the last uphill stretch that is overcome by climbing on a 45 ° wall with the "help of a rope, overcome this" last obstacle of their arrival inside Boca From here we realize the size of the cave that opens 80 meters to the half moon to form a natural amphitheater of incredible charm with a breathtaking view of the valley below.

$488.90 Multi-day & Extended Tours

3 days in the reserve of the Indios Potiguara, Baia da Traiçao-Paraiba BR

Potiguara tour:1. Remains of the Portuguese fort of Baia da Traiçao: The remains of the Portuguese fort consist of the three cannons that once defended the garrison stationed in Baia da Traiçao and which are on top of a cliff overlooking the Ocean from which you can enjoy a wonderful view of the beaches below.  2.Cliffs of Alto do Tamba:Place of great naturalistic and landscaping interest. The cliffs of Alto de Tambà represent a unique and perfectly preserved example of this type of rock formation.  3. Visit to the house of Dona Fatima, shaman of the Potiguara village of Sao Francisco: Dona Fatima, an important shaman of the Potiguara community, will welcome us into her home, together with her family, and she will tell ancient indigenous legends; it will be an interesting opportunity to see closely how a Potiguara family lives in the reserve.  4. Visit to the "casa de farinha" where the Indios work and produce cassava flour:The "casa de farinha" is a community structure still active today in many of the 32 villages of the reserve, here the manioc harvest of each family is brought and is subjected to the shredding and pressing process to produce cassava flour and " rubber "used to cook" tapioca ". The guide will explain the processing steps and the use of machinery.  5.Visit to the sources of the Rio do Gozo:The source of the Rio do Gozo is a place of incredible beauty, pure water, which flows from the ground, a stream that forms a natural pool surrounded by virgin forest, where we can make a wonderful restorative bath. 6.Visit to the ruins of the eighteenth-century church of Sao Miguel:The church of Sao Miguel dates back to the mid-1700s and testifies to the activity of evangelization of the Franciscan friars within the Potiguara community completely dominated by the Portuguese.  Manatee tour:1.Transfer to the village of Camurupim on the Sinibù river. Starting point of the excursion to the conservation area of the marine manate and mangrove forests. 2.Visit to the "Paradise of the turtles" Our excursion heads towards the rocks that emerge from the sea at low tide that will give us the opportunity to anchor the small motor boat and climb on the rocks.  3.Stop at the beach of Barra di Mamanguape. The beach stretches for miles to the south in a sequence of endless dunes and crags, 4. when the "Peixe Boi" project , as the manatee is called here , was included in the protection program developed a series of initiatives to give work to the fishermen who lived in the hunt for the mammal, so were born various activities related to tourism. Today in the area live five manatees and this is one of the few places where they can be observed in their natural habitat and with a little luck it is possible to sight it.

$39 Transfers & Ground Transport

João Pessoa Airport and Hotels Shared Shuttle Transfer

The best and fastest way to get to your destination, 24 hours a day and 7 days in the week. Leave all the work to the staff that will meet you in the airport or at your hotel, and just relax on your comfortable transportation. Just give all the information regarding your hotel or flight company and your English speaking staff will greet you in the right place and take care of you during transfer.

$27 Outdoor Activities

Charms of South Coast's Beaches

We will discover the charms of the Costa do Conde, such as Pedra Furada in Praia do Amor (a place surrounded by a legend from the region that says that the couple who pass under the stone, holding hands, will seal the union forever). In addition to the exuberant landscape formed by the union of the Gramame River and the Atlantic Ocean in Barra Gramame. The tour ends at Praia de Carapibus, known for its warm and crystalline waters, an ideal place to enjoy a delicious sea bath.The most important in this tour is feel more close to the amazing landscape. Your're our guest to enjoy of this fantastic tour!

$56 Outdoor Activities

Cabaceiras: Brazilian Northeast Hollywood

ItineraryThis is a typical itinerary for this productPass By: Lajedo de Pai MateusLajedo de Pai Mateus, Cabaceiras

Paraíba in detail