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Santa Cruz

Santa Cruz has marched to its own beat since long before the Beat Generation of the 1950s and '60s. This is counterculture central, a touchy-feely, new-agey city famous for its leftie-liberal politics and easygoing ideology – except when it comes to dogs (rarely allowed off-leash), parking (meters run seven days a week) and Republicans (allegedly shot on sight). It’s still cool to be a hippie or a stoner here, although some of the far-out-looking freaks are just slumming Silicon Valley millionaires and trust-fund babies.

Santa Cruz is a city of madcap fun, with a vibrant but chaotic downtown. On the waterfront is the famous beach boardwalk, and in the hills redwood groves embrace the University of California, Santa Cruz (UCSC) campus. Plan at least half a day here, but to appreciate the aesthetic of jangly skirts, crystal pendants and Rastafarian dreadlocks, stay longer and plunge headlong into the rich local brew of surfers, students, punks and eccentric characters.

Explore Santa Cruz


Top attractions

These are our favorite local haunts, touristy spots, and hidden gems throughout Santa Cruz.

Top experiences

Whether it’s a guided tour of a historic landmark, private tasting of local delicacies, or an off-road adventure — explore the best experiences in Santa Cruz.