Classier than Karon and without Patong's seedy hustle, Hat Kata (หาดกะตะ) attracts travellers of all kinds to its lively, beautiful twin beaches. While you won't bag a secluded strip of sand, you'll find lots to do. A prime spot for surfing in the shoulder and monsoon seasons, Kata also has some terrific spas, good food, a highly rated yoga studio and excellent accommodation offerings. Its sandy white-gold beach is carved in two by a rocky outcrop: Hat Kata Yai lies on the north side; more secluded Hat Kata Noi unfolds to the south. The road between them is home to Phuket’s original millionaire’s row.
The main Th Kata runs parallel to the beach. There are cheaper restaurants, bars and guesthouses on Th Thai Na, which branches inland just south of where Th Kata heads up over the hill into scruffier Karon. The southern part of Kata is the most sophisticated.