During the khareef, Ittin Rd is the main location of the Salalah Tourism Festival. Arab families from across the region come to picnic in paradise. Their favourite haunt is under the street lights of Ittin Rd, where a large festival complex includes funfairs, clothes stalls, cultural villages, a theatre, restaurants and lots of small stands selling kebabs and shawarma.
Most of the restaurants and attractions are strictly seasonal, opening only between mid-June to mid-September. A dedicated website (the address changes each year) canvases events.