For the majority of people around the world, pets are not simply animal companions, they are important members of the family. So it’s only fitting that they should receive the best treatment when traveling, right? With that in mind, Hotels.com has launched a search for a team of “creature critics”, animals tasked with finding the most pet-friendly accommodations around the world. 

According to the company, animals big and small are being sought to help review the world’s most pet-friendly hotels, with the winning critics earning ten free nights at hotels of their choosing. Pets of all species can apply, as long as they can fit in a hotel room. “The reality is we can’t review all the hotels ourselves, and honestly – what do us humans know? We’re ready for a red-hot team of creature critics to take the lead, so pet-owners, and pets, can rest assured that the hotels have been reviewed by the best,” Emma Tagg, senior global brand communications manager, Hotels.com said.

Hotels.com - Creature Critics, London, 30th September 2020
Is your pet up to the task? © Joe Pepler / PinPep

A recent study has revealed that the demand for pet-friendly hotels spiked by 300% over the last six months following lockdowns and restrictions, while 37% of UK owners say that their pet has experienced separation anxiety as a result of being left behind. The campaign is aimed at highlighting hotels that are comfortable for people and families as well as pets.

“We’ve had a fantastic reaction so far, with pets of all shapes and sizes applying to become one of our creature critics. It’s been a lot of fun looking through all the animal applications and opening up conversations around the changes in how people are travelling,” Hotels.com said. Last year’s campaign was a search for a Canine Critic, with a chihuahua named Dolly Pawton being the head recruiter. Following a string of positive feedback, this year the company has decided to expand the title to include other animals. 

To enter, post a picture of your pet tagged #CreatureCritic and tag and follow @hotelsdotcom.

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