Of all Japan's iconic images, Mt Fuji (3776m) is the real deal. Admiration for the mountain appears in Japan's earliest recorded literature, dating from the 8th century. Fuji-san was granted Unesco World Heritage status in 2013; these days, around 300,000 people make the ascent every year.
The Japanese proverb 'He who climbs Mt Fuji once is a wise man, he who climbs it twice is a fool' remains as valid as ever. While reaching the top brings a great sense of achievement (particularly at sunrise), be aware that it's a gruelling climb not known for its beautiful scenery or for being at one with nature. During the climbing season routes are packed, and its barren, apocalyptic-looking landscape is a world away from Fuji's beauty when viewed from afar. At the summit, the crater has a circumference of 4km, but be prepared for it to be clouded over.
Whether it’s a guided tour of a historic landmark, private tasting of local delicacies, or an off-road adventure — explore the best experiences in Mt Fuji.