The intense popularity of Byron Bay can be, at first, a mystery. Sure, the beaches are sublime, but there are spectacular beaches all along this coast. Its locals have come to symbolise an Australian haute-boho lifestyle, yet much of the town is a squat, architectural mishmash and has a traffic problem. So why the legions of global fans? As they say in Byron, it's the vibe.
Come to surf epic breaks at dawn, paddle through hazy beach afternoons and sigh at the enchanting sunsets. Come to do reiki, refine your yoga practice, do a raw fast and hang with the fire-twirlers by the beach at sunset. Idle with the striped T-shirt set at the town's excellent restaurant tables, then kick on with backpackers, musicians, models, young entrepreneurs, ageing hippies and property developers at one of its beery, shouty pubs. Or, because it's Byron, do all of the above, then repeat.