Getty Images/AWL Images RM


Reno has a compact clutch of big casinos in the shadow of the Sierra Nevada. It has a reputation for being a 'poor man's Vegas,' but while in some ways that shoe fits, we're here to set the record straight: Reno is so much more. Beyond the garish downtown, with its photoworthy mid-century modern architecture, neon signs and alpine-fed Truckee River, sprawls a city of parks and pretty houses inhabited by a friendly bunch eager to welcome you.

Stealing a piece of California's tech-pie, the gargantuan Tesla Gigafactory opened its doors here in 2016, bringing plenty of cashed-up youngsters to town, and Reno is ready: the transformation of the formerly gritty Midtown District continues, injecting a dose of funky new bars, top-notch restaurants and vibrant arts spaces into Reno's already unique and eclectic mix.

If you like pleasant surprises or just go for the underdog, chances are you'll love Reno.

Explore Reno

Top attractions

These are our favorite local haunts, touristy spots, and hidden gems throughout Reno.

Featured videos

Discover Nevada's historical Ghost Towns and Sagebrush Saloons



Learn more about Reno

Uncover the heart of travel and be inspired to see new sights with one of Lonely Planet’s in-depth, award-winning guidebooks.