Welcome to Mendocino
Built by transplanted New Englanders in the 1850s, Mendocino thrived late into the 19th century, with ships transporting redwood timber from here to San Francisco. The mills shut down in the 1930s, and the town was rediscovered in the 1950s by artists and bohemians. Today the culturally savvy, politically aware, well-traveled citizens welcome visitors, but eschew corporate interlopers – don’t look for a Big Mac or Starbucks. To avoid crowds, come midweek or in the low season, when the vibe is mellower – and prices more reasonable.