Welcome to Loja

But Loja boasts plenty of bait itself. Its cuisine, its musical traditions and its university are known across Ecuador and beyond. Its streets, although traffic-clogged and a tad tame after Cuenca, offer inroads into the local culture its more famous rival to the north cannot. Lying dramatically along the bottom of the Valle de Cuxibamba, Loja's surrounding slopes are fringed with the country's main coffee plantations, and several miradors (viewpoints) offer unforgettable city views.

Top experiences in Loja

Amazing hotels and hostels

We've pre-picked the best hotels, hostels and bed and breakfasts to make your stay as enjoyable as possible.

Travel guides

Starting at $32.49

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