Welcome to Loja


But Loja's center has plenty of appeal too. Its cuisine, its musical traditions and its university are known across Ecuador and beyond. Its streets, some of which are pedestrianized, might at first seem a tad tame after Cuenca, but offer inroads into the local culture its more famous rival to the north cannot. Lying dramatically along the bottom of the Valle de Cuxibamba, Loja's surrounding slopes are fringed with the country's main coffee plantations, and several miradors (viewpoints) offer unforgettable city views.


Top experiences in Loja

Amazing hotels and hostels

We've pre-picked the best hotels, hostels and bed and breakfasts to make your stay as enjoyable as possible.

Travel guides

Starting at $32.49

Image for

Loja activities

$18.79 Day Trips & Excursions

City Tour Vitória - Vila Velha

Want to see the most of the cities of Vitoria and Vila Velha without wasting your time? This tour takes five hours and is a fantastic opportunity to check out the main attractions of this famous Capixaba pair! Itinerary: • Convento da Penha • Chocolates Garoto (Loja) • Museu Vale • Catedral Metropolitana • Palácio Anchieta • Paneleiras de Vitória  Visiting Convento da Penha, a tourist icon that should not be missed by any visitor in the state. In the days of Sundays and holidays it is not allowed access to Convento da Penha by private vehicle, being charged the value of R$ 4,50 per person for use of the transfer from the base to the top. Afterwards we will go to the historical Site of Prainha Park, with a visit to the Church of Rosário, one of the oldest churchs operating in Brazil, founded in 1535. In the neighborhood of Gloria we will visit the store of Chocolates Garoto. There will be a visit to the Vale Museum which is one of the most sought after tourist spots by local visitors and tourists. The building, an old railway station inaugurated in the 20's, since 1998 is the site of a permanent historical exhibition on the construction of Vitória to Minas Railway. In addition to objects and photos that compose the collection, the exhibition still has a locomotive dating from 1945, sighted on arrival at the museum, in addition to a model of 34m², the largest in Brazil in terms of built area and representing a specific railroad. Going to the Historic Center of Vitoria, we will know a little about the history of the seventh oldest settlement in the country. In the upper part we will see the Anchieta Palace, which is the seat of the State Government, and from there we will leave for the Metropolitan Cathedral of Vitória and Maria Ortiz Staircase we will descend until arriving at the Carlos Gomes Theater and Costa Pereira square. The Association of Paneleiras de Vitória, is a place of production and commercialization of clay pots. There are more than 400 years of tradition using techniques of indigenous heritage in artisanal production. The tradition is still alive and the paneleiras maintains the production of the pots that are used in the preparation of several dishes, the main ones being two symbols of the culture of the state of Espírito Santo: Moqueca Capixaba and Torta Capixaba. Approximately at 12:40 we will have the lunch stop at a self-service restaurant that will be indicated by the tour guide. The start of the tour will take place between 7:40 a.m. and 8:15 a.m. with search in the hotels of Vitória and Vila Velha and the return will be approximately 2:00 p.m. hours. Please read the terms of purchase and cancellation policy prior to purchase.

$162 Private & Custom Tours

Vilcabamba to Cuenca Shuttle

Do not worry about how to get to Cuenca, Loja or Vilcabamba, pre-book your private English/Spanish speaking professional driver and relax on-board a shuttle van for up to 6 guest. Affordable, competitively priced door-to-door private shuttle service. A private shuttle means no stops and only your party is on board. Your schedule is our schedule! To book your transfer simply provide your detailed pick up location or flight (number and time) and drop of location or hotel (name and address) reservation information during the booking process. Once you complete your online booking, you'll receive your confirmation and travel voucher instantly. Then simply present your voucher to your driver when you arrive.