Welcome to Loja
But Loja's center has plenty of appeal too. Its cuisine, its musical traditions and its university are known across Ecuador and beyond. Its streets, some of which are pedestrianized, might at first seem a tad tame after Cuenca, but offer inroads into the local culture its more famous rival to the north cannot. Lying dramatically along the bottom of the Valle de Cuxibamba, Loja's surrounding slopes are fringed with the country's main coffee plantations, and several miradors (viewpoints) offer unforgettable city views.