The ancient Roman town of Poreč (Parenzo in Italian; Parentium in Roman times) and the surrounding region are entirely devoted to summer tourism. Poreč is the centrepiece of a vast system of tourist resorts that stretches north and south along the west coast of Istria, attracting holidaymakers in their tens of thousands from June to September.
Mass tourism means this is definitely not the place for a quiet getaway (unless you come out of season). However there’s a World Heritage–listed basilica, a medley of Gothic, Romanesque and baroque buildings and a well-developed tourist infrastructure, and the pristine Istrian interior is within easy reach. It's also become the party hub of Istria in the last couple of years, drawing in young party-goers from all corners of Europe and beyond.