Along the Great Alpine Rd, near the foothills of Mt Buffalo, Myrtleford is a ‘gateway to the alps’ and a worthwhile stop when heading to the snowfields or exploring the gourmet region. The town is located on the Ovens River, a slow-moving waterway beginning in the Victorian alps and flowing through Bright and Myrtleford before joining the King River downstream at Wangaratta. The river's tree-shaded banks and sandy beaches make it ideal for family kayaking and camping.
Around Myrtleford and the nearby King Valley are many traditional tobacco kilns, crafted in silvery-grey corrugated iron, and a legacy of Italian migrants who settled here. The kilns are no longer used, and some have been repurposed as cafes and accommodation. The culinary heritage of the first Italians to move here is still evident in the region's food and wine scene.