With a wide, blonde beach, water that blends from pale turquoise in the shallows to a deep blue on the horizon, and lush, boulder-strewn headlands, Surin (สุรินทร์) is one of Phuket's most attractive spots. It's very much (though not exclusively) an upmarket destination, attracting cashed-up foreigners and Thais, and home to several five-star spa resorts, stunning galleries and fabulous boutiques.
Phuket's crackdown on unlicensed beachfront restaurants and bars has hit Surin particularly hard. All establishments on the sand have been cleared away, with some moving up the road to Ao Bang Thao and others closing completely. As a consequence, the beach is fairly quiet and there are fewer bars and restaurants here than elsewhere on Phuket's west coast. For some visitors, of course, this is a blessing; others might find it a tad too peaceful.