Unless you’ve come especially for the Easter Bunny Hunt or the springtime Blossom Festival and NZ Merino Shearing Championships, the main reason to visit unassuming Alexandra is mountain biking. It's the biggest Otago Central Rail Trail settlement by far, offering more eating and sleeping options than the rest of the one-horse (or fewer) towns on the route. It's also the start of the new Roxburgh Gorge Trail.
Alex, as it's known to the locals, marks the southeastern corner of the acclaimed Central Otago wine region. Of the dozen wineries in the immediate vicinity, only a handful are open for tastings. These are detailed on the Central Otago Wine Map, available from the i-SITE.